Personalized calendars – the ideal Christmas gift

Maybe you also know the situation that Christmas is getting closer and closer and you ask yourself, what should I give my loved ones for Christmas again this year? Every year the same procedure and so slowly you run out of ideas. More than half of all Germans resorted to a voucher or cash gift for Christmas last year.¹ This type of gift is the last choice for many people when they do not know what to give a person at all. However, this often smacks of the gift giver being described as uncreative and not having put much thought into it. But how

can I get around this situation and with what gift can I convince my family / friends and give them pleasure without having to spend an immense contribution?

Have you ever thought about what gift evokes emotions in the recipient?
No?!

What are emotions?

“An emotion is a psychophysical movement triggered by an unconscious or conscious perception of an event.”²

So, for example, a gift, a statement of a person or a situation.

Thus, when we reminisce, the same emotions that we experienced at that time in the past are evoked again. These can be both positive and negative feelings.³

Personalized print products arouse emotions

With personalized print products, you can therefore arouse positive emotions in your counterpart by choosing images that represent a beautiful memory, such as a birthday, wedding anniversary or the last vacation together. The personalization of print products has experienced constant growth in recent years. This can be seen, for example, in the development of sales of photo books in 2007 to 2020. Overall, an increase of over 500% was achieved over this period.4

Or on the production value of calendars and cards. According to the Bundesverband Druck und Medien (German Printing and Media Industries Federation), this amounted to around €161 million in 2018, an increase of 33% compared to 2015.5 This also shows a rising trend here.

Our partners

So how about a personalized calendar for Christmas? After all, the turn of the year is just around the corner and you can give your loved ones a new pleasure every month. Select your favorite images as well as from various ready-made design templates and create your own personalized calendar now. Depending on the model you get your calendar already under 20 €!

So what are you waiting for? Have a look at www.kartenmacherei.de, www.optimalprint.de and www.journiapp.com and see for yourself!

Who we are

We, Elanders Print & Packaging are
calendar manufacturer
and
produce high quality, personalized calendars for our B2B customers.
. Printing is done with our HP Indigo or Canon InkJet machines. To make the calendars stand out from the crowd and give them a special touch, they can then be finished with copper, gold and silver foil and UV varnish by our Scodix machine. With our calendar production line we can enable calendar formats from A6 – A3, in portrait and landscape orientation. Thus, there are no limits to creativity!

You have your own webshop for personalized and / or individualized calendars or print products or you are a calendar publisher? You don’t have a partner yet who can scale your business and enable you to expand abroad? You need a fully automated connection to a print service provider?

Then get in touch now and book De your
free consultation
with us! Don’t miss your chance to take your business to the next level. We are looking forward to meeting you.

Sources:

1 Statista: https://de.statista.com/statistik/daten/studie/71364/umfrage/beliebteste-kategorien-fuer-weihnachtsgeschenke/, as of Sept. 23, 2021
2 Christina Kropp: Das Ziel bin ich in healthstyle – Gesundheit als Lifestyle, p. 65, 03/2020
3 DasGehirn: https://www.dasgehirn.info/denken/emotion/bewusste-gefuehle, as at: 23.09.2021
4 Statista: https://de.statista.com/statistik/daten/studie/274381/umfrage/absatz-von-fotobuechern-in-deutschland/, as of 23.09.2021
5 Statista: https://de.statista.com/statistik/daten/studie/640546/umfrage/produktionswerte-von-kalendern-und-karten-in-deutschland/, as at: 23.09.2021