elanders - smart publishing
DIGITAL
AND
OFFSET

Digital and offset – we can do both!

How are these processes crucial for our customers? On the one hand, the use of both printing methods, offers the possibility of a diverse and wide range of products. On the other hand, we enable you to achieve perfect quality combined with ideally adapted production of your packaging.

Printing methods at a glance
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What is the difference between digital and offset printing?

Basically, both types of printing differ in the technique and the respective printing process. Digital printing uses digital printing machines on which the data is processed directly. The more complex offset process is characterized by the fact that the ink is not applied directly to the material, but other steps are passed through. The ink is transferred to the material by rollers, then printing plates and finally by a blanket cylinder. Offset printing is a chemical principle in which the printing inks cyan, magenta, yellow and black are used. Digital and offset are therefore very different printing processes, each suitable for different jobs.

For the production of packaging, printing is the essential first step, after which die-cutting and gluing take place. The advantage of offering both digital and offset printing comes from the setup times. For large print runs, people tend to use offset printing, as the costs for long runs are significantly lower than for digital printing. On the other hand, digital printing is more cost-effective for short runs. Offset printing delivers impressive results and is even possible with us in 7 colors.

DIFFERENCES FROM DIGITAL AND OFFSET PRINTING

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Find out here about the dependencies of print run, substrate and inking.

Contact us and let us convince you of our experience and passion for printing.

Edition

The one-time, fixed costs of creating, exposing and setting up the printing plates in offset printing are offset by the ongoing costs of electronic print image generation in digital printing. This means that longer runs are more suitable for offset printing than for digital printing. However, it is quite possible to print different print images, i.e. grades, for the same packaging form. You can count on us to stay on top of things while striving for the greatest possible time and cost efficiency. However, as soon as it comes to very short runs, samples and high flexibility, such as personalization, the decision in favor of digital printing is clear.

Substrate

For the production of packaging, we mainly process the fiberboard in the form of sheets. Depending on the press, different types of cardboard and material thicknesses can be processed. We will be happy to advise you on the right choice of material. You can also find more information in the chapter “Material”.

Colorfulness

The CMYK color space of the non-self-illuminating body colors is composed of the primary colors cyan, magenta, yellow (Yellow) and black (Key). Basically, all other printing inks can be mixed from these so-called process inks. This is the principle we use for our four-color digital printing. This makes us more flexible, as we avoid time-consuming and costly color changes. The printing inks are continuously available to our digital presses via lines.

In offset printing, on the other hand, new printing plates are used for each job and the associated inks are set up in the press. In addition to the process colors, we can print additionally or exclusively with so-called spot colors from the Pantone and HKS color systems. These color systems define color shades in a universally valid way so that they can be reproduced at any time without deviation. Since these are prescribed color mixtures, spot colors are more cost-intensive than CMYK process colors. However, spot colors promise more brilliant, fresher and consistent color results and your house colors can always be reproduced correctly. In total, our offset presses have seven inking units.

PERFECT
IN
PACKAGING

Why Mass Customization is the Future in eCommerce

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BARCODE BASED & API PRODUCTION

Book cover and content dynamically printed and holistically united.

This is how cover and content meet for marriage.

With deviating content due to personalization in run 1, it is a challenge to ensure that the right content meets the book cover in an industrial print production and then still reaches the right recipient / end customer. The key lies in barcode-based production, where small QR codes enable the binding machines to automatically ensure that the two elements are intended for each other just in time. This combined with agile API connectivity gives you the ultimate flexibility in letterpress.

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HOW TO KNOW

How to – Frequently Asked Questions about Print on Demand

What is digital printing?
Digital and offset differ in the technology of the respective printing process. Digital printing uses digital printing machines on which the data is processed directly.
What is offset printing?
The offset process is characterized by the fact that the ink is not applied directly to the material, but other steps are passed through. The ink is transferred to the material by rollers, then printing plates and finally by a blanket cylinder.
What role does printing play in packaging development?
For the production of packaging, printing is the essential first step, after which die-cutting and gluing take place.
What is the possible color in printing?
We print both digital and offset. In digital printing we use four-color printing, in offset we print with up to 7 colors.
What kind of jobs are the printing processes suitable for?
We offer you a perfect quality of your packaging, because we master both printing methods. Digital printing is suitable for large print runs, as print data is sent directly to the machine, enabling faster production. The more complex offset printing is also possible with us in special colors and is suitable for smaller runs.

360° SERVICE

Use our complete service from order management and production to shipping and logistics

A round thing!

Packaging can come in many types and forms. Thanks to our wide range of machinery, we can produce a wide variety of packaging in large and small runs. But we offer not only the finished product. Our services also include white label shipping, packaging design support, custom finishing options and warehousing. Learn more here:

 

White Label Shipping

Whitelabel shipping

We ship your product in your name, in your own packaging if you wish, to over 165 countries worldwide.

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MASS CUSTOMIZING

Mass Customization - Customized print products from the very first piece.

Warehousing

Cleverly combined - our affiliated warehouse logistics perfectly round off your product and shipping offer.